In 2016, three executives from a former Fortune 600 company—one of the biggest online players in the electronics industry— were discussing plans for future investments when an idea came to them: What if they created a modern online e-commerce experience dedicated solely to auto parts? Why not disrupt the $1 trillion a year automotive aftermarket and OE industry? Why not change the way auto parts are purchased online?
The trio already had ties to a partner with extensive automotive knowledge. With their distinct areas of expertise, it was a startup’s dream team. Each entrepreneurial pillar stood on their own with IT, Marketing, Automotive, and Operational backgrounds spanning over 100 years of combined experience. This diverse resumé was a perfect mix for reaching a strong niche audience with a modern twist
And so PartsHawk.com was born. The company’s “about” page best describes what happened next: