PartsHawk | On Track to Increase Annual Revenue

PartsHawk | On Track to Increase Annual Revenue
February 2, 2021
PartsHawk | On Track to Increase Annual Revenue

In 2016, three executives from a former Fortune 600 company—one of the biggest online players in the electronics industry— were discussing plans for future investments when an idea came to them: What if they created a modern online e-commerce experience dedicated solely to auto parts? Why not disrupt the $1 trillion a year automotive aftermarket and OE industry?  Why not change the way auto parts are purchased online?

The trio already had ties to a partner with extensive automotive knowledge. With their distinct areas of expertise, it was a startup’s dream team. Each entrepreneurial pillar stood on their own with IT, Marketing, Automotive, and Operational backgrounds spanning over 100 years of combined experience. This diverse resumé was a perfect mix for reaching a strong niche audience with a modern twist

And so was born. The company’s “about” page best describes what happened next:

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